Design minimalistic branding white colors palette

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Created at 11/23/2019 17:09

The palette consists of Light, Dark, Semi dark colors. Accent colors #efd970 and #043444. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #043444 (darkest) to #EFD970 (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #043444, #37595E, #4AD2DE, #71BD75, #749698, #EFD970

Palette Design minimalistic branding white colors palette combines 6 color codes:

HEX: #4ad2de, RGB: (74, 210, 222); HEX: #efd970, RGB: (239, 217, 112); HEX: #043444, RGB: (4, 52, 68)

HEX: #749698, RGB: (116, 150, 152); HEX: #71bd75, RGB: (113, 189, 117); HEX: #37595e, RGB: (55, 89, 94)

Simplified version of palette colors

Tint of Dark Turquoise, Shade of Khaki, Shade of Dark Slate Gray, Tint of Cadet Blue, Tint of Medium Sea Green, Tint of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Design minimalistic branding white colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#4ad2de	#4ad2de	RGB(74, 210, 222)	—	—
#efd970	#efd970	RGB(239, 217, 112)	—	—
#043444	#043444	RGB(4, 52, 68)	—	—
#749698	#749698	RGB(116, 150, 152)	—	—
#71bd75	#71bd75	RGB(113, 189, 117)	—	—
#37595e	#37595e	RGB(55, 89, 94)	—	—

6 color pairs have low contrast and need improvement which may impact readability.