Immuta brand guidelines branding agency colors palette

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Created at 11/23/2019 19:45

The palette consists of Light, Dark, Semi dark colors. Accent colors #7dd5f8 and #1c245c. Palette has Cool colors temperature.

By lightness, this palette runs from #1C245C (darkest) to #7DD5F8 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 2 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 56°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #1C245C, #3C8CB4, #423D54, #66569E, #7DD5F8, #A8A2C0

Palette Immuta brand guidelines branding agency colors palette combines 6 color codes:

HEX: #3c8cb4, RGB: (60, 140, 180); HEX: #7dd5f8, RGB: (125, 213, 248); HEX: #1c245c, RGB: (28, 36, 92)

HEX: #66569e, RGB: (102, 86, 158); HEX: #a8a2c0, RGB: (168, 162, 192); HEX: #423d54, RGB: (66, 61, 84)

Simplified version of palette colors

Tint of Steel Blue, Tint of Sky Blue, Tint of Midnight Blue, Shade of Slate Blue, Shade of Thistle, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Immuta brand guidelines branding agency colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#3c8cb4	#3c8cb4	RGB(60, 140, 180)	—	—
#7dd5f8	#7dd5f8	RGB(125, 213, 248)	—	—
#1c245c	#1c245c	RGB(28, 36, 92)	—	—
#66569e	#66569e	RGB(102, 86, 158)	—	—
#a8a2c0	#a8a2c0	RGB(168, 162, 192)	—	—
#423d54	#423d54	RGB(66, 61, 84)	—	—

5 color pairs have low contrast and need improvement which may impact readability.