Branding book logotypes design palette

0.16k

Created at 09/30/2021 15:01

The palette consists of Semi dark, Light, Dark colors. Accent colors #963911 and #5b1405. Palette has Warm colors temperature.

By lightness, this palette runs from #5B1405 (darkest) to #DBC4A3 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 2 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 30°.

Overall temperature among swatches leans warm (6 of 6).

HEX codes (sorted): #524937, #5B1405, #957C5F, #963911, #D9C2AD, #DBC4A3

Palette Branding book logotypes design palette combines 6 color codes:

HEX: #963911, RGB: (150, 57, 17); HEX: #dbc4a3, RGB: (219, 196, 163); HEX: #5b1405, RGB: (91, 20, 5)

HEX: #957c5f, RGB: (149, 124, 95); HEX: #d9c2ad, RGB: (217, 194, 173); HEX: #524937, RGB: (82, 73, 55)

Simplified version of palette colors

Shade of Saddle Brown, Tint of Tan, Tint of Maroon, Tint of Grey, Tint of Tan, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Branding book logotypes design palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#963911	#963911	RGB(150, 57, 17)	—	—
#dbc4a3	#dbc4a3	RGB(219, 196, 163)	—	—
#5b1405	#5b1405	RGB(91, 20, 5)	—	—
#957c5f	#957c5f	RGB(149, 124, 95)	—	—
#d9c2ad	#d9c2ad	RGB(217, 194, 173)	—	—
#524937	#524937	RGB(82, 73, 55)	—	—

5 color pairs have low contrast and need improvement which may impact readability.