Symbol logotype vector brand and identity

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Created at 10/01/2021 10:09

The palette consists of Light, Dark, Semi dark colors. Accent colors #fa85a8 and #04140c. Palette has Warm, Neutral, Cool colors temperature.

By lightness, this palette runs from #04140C (darkest) to #F4E9E6 (lightest). The lightness range is wide.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Warm and cool swatches are fairly balanced (2 warm, 2 cool).

HEX codes (sorted): #04140C, #3D394C, #8C448A, #F1C252, #F4E9E6, #FA85A8

Palette Symbol logotype vector brand and identity combines 6 color codes:

HEX: #f1c252, RGB: (241, 194, 82); HEX: #fa85a8, RGB: (250, 133, 168); HEX: #04140c, RGB: (4, 20, 12)

HEX: #8c448a, RGB: (140, 68, 138); HEX: #f4e9e6, RGB: (244, 233, 230); HEX: #3d394c, RGB: (61, 57, 76)

Simplified version of palette colors

Tint of Goldenrod, Tint of Pale Violet Red, Tint of Black, Tint of Dark Magenta, Shade of Linen, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Symbol logotype vector brand and identity color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f1c252	#f1c252	RGB(241, 194, 82)	—	—
#fa85a8	#fa85a8	RGB(250, 133, 168)	—	—
#04140c	#04140c	RGB(4, 20, 12)	—	—
#8c448a	#8c448a	RGB(140, 68, 138)	—	—
#f4e9e6	#f4e9e6	RGB(244, 233, 230)	—	—
#3d394c	#3d394c	RGB(61, 57, 76)	—	—

5 color pairs have low contrast and need improvement which may impact readability.