Created at 10/05/2021 10:35
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Ui ux branding user experience design

  • #eb234f
  • #7c69dc
  • #7f0e41
  • #9159a6
  • #c1c1b0
  • #35525f
The palette consists of Semi dark, Light, Dark colors. Accent colors #eb234f and #35525f. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #7F0E41 (darkest) to #C1C1B0 (lightest). The lightness range is moderate.

Saturation is mixed — some muted swatches and some vivid accents.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Overall temperature among swatches leans cool.

HEX codes (sorted): #35525F, #7C69DC, #7F0E41, #9159A6, #C1C1B0, #EB234F

Palette Ui ux branding user experience design has combination of 6 codes colors:
HEX: #eb234f, RGB: (235, 35, 79); HEX: #7c69dc, RGB: (124, 105, 220); HEX: #7f0e41, RGB: (127, 14, 65)
HEX: #9159a6, RGB: (145, 89, 166); HEX: #c1c1b0, RGB: (193, 193, 176); HEX: #35525f, RGB: (53, 82, 95)
Simplified version of palette colors
Shade of crimson, Tint of mediumslateblue, Shade of Purple, Tint of mediumorchid, Tint of Silver, Shade of darkslategrey
Color scheme was created by colorswall

Colors codes in palette

Ui ux branding user experience design color codes HEX, RGB information in table

Color HEX RGB Name Alternative name
#eb234f #eb234f RGB(235, 35, 79)
#7c69dc #7c69dc RGB(124, 105, 220)
#7f0e41 #7f0e41 RGB(127, 14, 65)
#9159a6 #9159a6 RGB(145, 89, 166)
#c1c1b0 #c1c1b0 RGB(193, 193, 176)
#35525f #35525f RGB(53, 82, 95)

Color Palette Contrast

7 color pairs have low contrast and need improvement which may impact readability.
Text Color Background Color Contrast Ratio
#eb234f
#7c69dc
1
#eb234f
#9159a6
1.16
#eb234f
#35525f
1.93
#7c69dc
#9159a6
1.17
#7c69dc
#35525f
1.94
#7f0e41
#35525f
1.23

Image palette Ui ux branding user experience design png