App icon v brand identity design colors

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Created at 10/07/2021 09:53

The palette consists of Light, Dark colors. Accent colors #fc64cf and #96026a. Palette has Neutral, Warm colors temperature.

By lightness, this palette runs from #3C1C29 (darkest) to #F987D5 (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 51°.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #3B2420, #3C1C29, #910766, #96026A, #F987D5, #FC64CF

Palette App icon v brand identity design colors combines 6 color codes:

HEX: #fc64cf, RGB: (252, 100, 207); HEX: #f987d5, RGB: (249, 135, 213); HEX: #3c1c29, RGB: (60, 28, 41)

HEX: #96026a, RGB: (150, 2, 106); HEX: #910766, RGB: (145, 7, 102); HEX: #3b2420, RGB: (59, 36, 32)

Simplified version of palette colors

Shade of hotpink, Tint of violet, Tint of Black, Tint of Purple, Tint of Purple, Tint of Black

Color scheme was created by colorswall

Color codes in palette

App icon v brand identity design colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fc64cf	#fc64cf	RGB(252, 100, 207)	—	—
#f987d5	#f987d5	RGB(249, 135, 213)	—	—
#3c1c29	#3c1c29	RGB(60, 28, 41)	—	—
#96026a	#96026a	RGB(150, 2, 106)	—	—
#910766	#910766	RGB(145, 7, 102)	—	—
#3b2420	#3b2420	RGB(59, 36, 32)	—	—

7 color pairs have low contrast and need improvement which may impact readability.