Identity logo design tech palette

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Created at 11/23/2019 22:24

The palette consists of Semi dark, Light, Dark colors. Accent colors #062f7e and #073791 and #073791. Palette has Cool colors temperature.

By lightness, this palette runs from #062F7E (darkest) to #8AB4F1 (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 100% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 4°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #062F7E, #073791, #104188, #246CF4, #8AB4F1

Palette Identity logo design tech palette combines 6 color codes:

HEX: #246cf4, RGB: (36, 108, 244); HEX: #8ab4f1, RGB: (138, 180, 241); HEX: #062f7e, RGB: (6, 47, 126)

HEX: #073791, RGB: (7, 55, 145); HEX: #104188, RGB: (16, 65, 136); HEX: #073791, RGB: (7, 55, 145)

Simplified version of palette colors

Shade of Royal Blue, Tint of Cornflower Blue, Tint of Midnight Blue, Shade of Dark Slate Blue, Shade of Dark Slate Blue, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Identity logo design tech palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#246cf4	#246cf4	RGB(36, 108, 244)	—	—
#8ab4f1	#8ab4f1	RGB(138, 180, 241)	—	—
#062f7e	#062f7e	RGB(6, 47, 126)	—	—
#073791	#073791	RGB(7, 55, 145)	—	—
#104188	#104188	RGB(16, 65, 136)	—	—
#073791	#073791	RGB(7, 55, 145)	—	—

6 color pairs have low contrast and need improvement which may impact readability.