Web design branch branding desing colors palette

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Created at 11/24/2019 10:51

The palette consists of Light, Semi dark colors. Accent colors #05aada and #f5a9a2. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #32736D (darkest) to #F5A9A2 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #05AADA, #05D3CA, #32736D, #678598, #9E9BC4, #F5A9A2

Palette Web design branch branding desing colors palette combines 6 color codes:

HEX: #05aada, RGB: (5, 170, 218); HEX: #f5a9a2, RGB: (245, 169, 162); HEX: #05d3ca, RGB: (5, 211, 202)

HEX: #678598, RGB: (103, 133, 152); HEX: #9e9bc4, RGB: (158, 155, 196); HEX: #32736d, RGB: (50, 115, 109)

Simplified version of palette colors

Shade of Deep Sky Blue, Shade of Light Pink, Shade of Medium Turquoise, Tint of Slate Gray, Shade of Light Steel Blue, Tint of Teal

Color scheme was created by colorswall

Color codes in palette

Web design branch branding desing colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#05aada	#05aada	RGB(5, 170, 218)	—	—
#f5a9a2	#f5a9a2	RGB(245, 169, 162)	—	—
#05d3ca	#05d3ca	RGB(5, 211, 202)	—	—
#678598	#678598	RGB(103, 133, 152)	—	—
#9e9bc4	#9e9bc4	RGB(158, 155, 196)	—	—
#32736d	#32736d	RGB(50, 115, 109)	—	—

9 color pairs have low contrast and need improvement which may impact readability.