Brochure design vector branding print palette

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Created at 11/24/2019 16:00

The palette consists of Light, Semi dark colors. Accent colors #b16169 and #047594. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #04708E (darkest) to #7AC8E9 (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #04708E, #047594, #1B97B5, #7AC8E9, #A1B3C4, #B16169

Palette Brochure design vector branding print palette combines 6 color codes:

HEX: #1b97b5, RGB: (27, 151, 181); HEX: #7ac8e9, RGB: (122, 200, 233); HEX: #04708e, RGB: (4, 112, 142)

HEX: #b16169, RGB: (177, 97, 105); HEX: #a1b3c4, RGB: (161, 179, 196); HEX: #047594, RGB: (4, 117, 148)

Simplified version of palette colors

Shade of Cadet Blue, Shade of Sky Blue, Shade of Steel Blue, Shade of Indian Red, Shade of Light Steel Blue, Shade of Steel Blue

Color scheme was created by colorswall

Color codes in palette

Brochure design vector branding print palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#1b97b5	#1b97b5	RGB(27, 151, 181)	—	—
#7ac8e9	#7ac8e9	RGB(122, 200, 233)	—	—
#04708e	#04708e	RGB(4, 112, 142)	—	—
#b16169	#b16169	RGB(177, 97, 105)	—	—
#a1b3c4	#a1b3c4	RGB(161, 179, 196)	—	—
#047594	#047594	RGB(4, 117, 148)	—	—

9 color pairs have low contrast and need improvement which may impact readability.