Branding ui ux web wix

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Created at 10/19/2021 13:56

The palette consists of Light, Dark, Semi dark colors. Accent colors #33abee and #9b9758. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #162C3A (darkest) to #5AB2F0 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #162C3A, #33ABEE, #4C3C2C, #5AB2F0, #9B9758, #B19CCC

Palette Branding ui ux web wix combines 6 color codes:

HEX: #33abee, RGB: (51, 171, 238); HEX: #5ab2f0, RGB: (90, 178, 240); HEX: #162c3a, RGB: (22, 44, 58)

HEX: #9b9758, RGB: (155, 151, 88); HEX: #b19ccc, RGB: (177, 156, 204); HEX: #4c3c2c, RGB: (76, 60, 44)

Simplified version of palette colors

Tint of Deep Sky Blue, Tint of Deep Sky Blue, Tint of Midnight Blue, Shade of Dark Khaki, Shade of Plum, Shade of Saddle Brown

Color scheme was created by colorswall

Color codes in palette

Branding ui ux web wix color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#33abee	#33abee	RGB(51, 171, 238)	—	—
#5ab2f0	#5ab2f0	RGB(90, 178, 240)	—	—
#162c3a	#162c3a	RGB(22, 44, 58)	—	—
#9b9758	#9b9758	RGB(155, 151, 88)	—	—
#b19ccc	#b19ccc	RGB(177, 156, 204)	—	—
#4c3c2c	#4c3c2c	RGB(76, 60, 44)	—	—

7 color pairs have low contrast and need improvement which may impact readability.