Digital mail app branding colors palette

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Created at 11/24/2019 17:06

The palette consists of Light, Semi dark, Dark colors. Accent colors #04dce3 and #058c8c. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #24244C (darkest) to #8CE0DC (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 63°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #04DCE3, #058C8C, #24244C, #636680, #8CE0DC, #B8BCC4

Palette Digital mail app branding colors palette combines 6 color codes:

HEX: #04dce3, RGB: (4, 220, 227); HEX: #8ce0dc, RGB: (140, 224, 220); HEX: #058c8c, RGB: (5, 140, 140)

HEX: #636680, RGB: (99, 102, 128); HEX: #b8bcc4, RGB: (184, 188, 196); HEX: #24244c, RGB: (36, 36, 76)

Simplified version of palette colors

Tint of Dark Turquoise, Shade of Pale Turquoise, Tint of Dark Cyan, Shade of Dim Gray, Shade of Silver, Tint of Midnight Blue

Color scheme was created by colorswall

Color codes in palette

Digital mail app branding colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#04dce3	#04dce3	RGB(4, 220, 227)	—	—
#8ce0dc	#8ce0dc	RGB(140, 224, 220)	—	—
#058c8c	#058c8c	RGB(5, 140, 140)	—	—
#636680	#636680	RGB(99, 102, 128)	—	—
#b8bcc4	#b8bcc4	RGB(184, 188, 196)	—	—
#24244c	#24244c	RGB(36, 36, 76)	—	—

4 color pairs have low contrast and need improvement which may impact readability.