Minimal branding identity logo designer business palette

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Created at 10/20/2021 15:46

The palette consists of Semi dark, Light, Dark colors. Accent colors #d53129 and #6e1915. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #6E1915 (darkest) to #F4C9C7 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

The hues stay in one region of the color wheel, spanning about 79°.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #4C3C52, #6E1915, #8C6C7C, #D4ACAA, #D53129, #F4C9C7

Palette Minimal branding identity logo designer business palette combines 6 color codes:

HEX: #d53129, RGB: (213, 49, 41); HEX: #f4c9c7, RGB: (244, 201, 199); HEX: #6e1915, RGB: (110, 25, 21)

HEX: #8c6c7c, RGB: (140, 108, 124); HEX: #d4acaa, RGB: (212, 172, 170); HEX: #4c3c52, RGB: (76, 60, 82)

Simplified version of palette colors

Tint of Crimson, Tint of Pink, Tint of Maroon, Tint of Dim Gray, Tint of Rosy Brown, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Minimal branding identity logo designer business palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#d53129	#d53129	RGB(213, 49, 41)	—	—
#f4c9c7	#f4c9c7	RGB(244, 201, 199)	—	—
#6e1915	#6e1915	RGB(110, 25, 21)	—	—
#8c6c7c	#8c6c7c	RGB(140, 108, 124)	—	—
#d4acaa	#d4acaa	RGB(212, 172, 170)	—	—
#4c3c52	#4c3c52	RGB(76, 60, 82)	—	—

3 color pairs have low contrast and need improvement which may impact readability.