Logo mark minimal branding colours

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Created at 10/21/2021 17:41

The palette consists of Dark, Light, Semi dark colors. Accent colors #44e9f8 and #aa9da8. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #383766 (darkest) to #44E9F8 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 58°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #1011F5, #302D99, #383766, #44E9F8, #61A4A8, #AA9DA8

Palette Logo mark minimal branding colours combines 6 color codes:

HEX: #1011f5, RGB: (16, 17, 245); HEX: #44e9f8, RGB: (68, 233, 248); HEX: #302d99, RGB: (48, 45, 153)

HEX: #61a4a8, RGB: (97, 164, 168); HEX: #aa9da8, RGB: (170, 157, 168); HEX: #383766, RGB: (56, 55, 102)

Simplified version of palette colors

Tint of Blue, Tint of Cyan, Shade of Dark Slate Blue, Tint of Cadet Blue, Shade of Dark Gray, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Logo mark minimal branding colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#1011f5	#1011f5	RGB(16, 17, 245)	—	—
#44e9f8	#44e9f8	RGB(68, 233, 248)	—	—
#302d99	#302d99	RGB(48, 45, 153)	—	—
#61a4a8	#61a4a8	RGB(97, 164, 168)	—	—
#aa9da8	#aa9da8	RGB(170, 157, 168)	—	—
#383766	#383766	RGB(56, 55, 102)	—	—

6 color pairs have low contrast and need improvement which may impact readability.