Graphic design ui branding colours

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Created at 10/22/2021 02:23

The palette consists of Semi dark, Light, Dark colors. Accent colors #4e4eb0 and #abb3eb. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #040409 (darkest) to #ABB3EB (lightest). The lightness range is wide.

Saturation is mixed — 3 muted and 1 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 12°.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #040409, #3C4444, #4E4EB0, #767D9C, #969FC3, #ABB3EB

Palette Graphic design ui branding colours combines 6 color codes:

HEX: #4e4eb0, RGB: (78, 78, 176); HEX: #abb3eb, RGB: (171, 179, 235); HEX: #040409, RGB: (4, 4, 9)

HEX: #767d9c, RGB: (118, 125, 156); HEX: #969fc3, RGB: (150, 159, 195); HEX: #3c4444, RGB: (60, 68, 68)

Simplified version of palette colors

Shade of Slate Blue, Shade of Light Steel Blue, Tint of Black, Tint of Slate Gray, Shade of Light Steel Blue, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Graphic design ui branding colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#4e4eb0	#4e4eb0	RGB(78, 78, 176)	—	—
#abb3eb	#abb3eb	RGB(171, 179, 235)	—	—
#040409	#040409	RGB(4, 4, 9)	—	—
#767d9c	#767d9c	RGB(118, 125, 156)	—	—
#969fc3	#969fc3	RGB(150, 159, 195)	—	—
#3c4444	#3c4444	RGB(60, 68, 68)	—	—

4 color pairs have low contrast and need improvement which may impact readability.