Modern logo branding logodesign logos hex colors

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Created at 10/23/2021 01:46

The palette consists of Semi dark, Light colors. Accent colors #e2b39d and #163f6c. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #2C3B5C (darkest) to #E2B39D (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #163F6C, #244C8C, #2C3B5C, #7080A4, #D3B4BB, #E2B39D

Palette Modern logo branding logodesign logos hex colors combines 6 color codes:

HEX: #244c8c, RGB: (36, 76, 140); HEX: #e2b39d, RGB: (226, 179, 157); HEX: #163f6c, RGB: (22, 63, 108)

HEX: #7080a4, RGB: (112, 128, 164); HEX: #d3b4bb, RGB: (211, 180, 187); HEX: #2c3b5c, RGB: (44, 59, 92)

Simplified version of palette colors

Shade of Dark Slate Blue, Tint of Dark Salmon, Shade of Dark Slate Blue, Tint of Slate Gray, Shade of Thistle, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Modern logo branding logodesign logos hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#244c8c	#244c8c	RGB(36, 76, 140)	—	—
#e2b39d	#e2b39d	RGB(226, 179, 157)	—	—
#163f6c	#163f6c	RGB(22, 63, 108)	—	—
#7080a4	#7080a4	RGB(112, 128, 164)	—	—
#d3b4bb	#d3b4bb	RGB(211, 180, 187)	—	—
#2c3b5c	#2c3b5c	RGB(44, 59, 92)	—	—

4 color pairs have low contrast and need improvement which may impact readability.