Mascot logo badge design brand identity palette

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Created at 10/26/2021 13:08

The palette consists of Light, Dark, Semi dark colors. Accent colors #c3a344 and #736025. Palette has Warm colors temperature.

By lightness, this palette runs from #312C14 (darkest) to #DCD8AE (lightest). The lightness range is wide.

Saturation sits in a moderate mid-range, averaging 44% across the palette.

An analogous palette: its hues sit close together on the color wheel, within about 13°.

Overall temperature among swatches leans warm (6 of 6).

HEX codes (sorted): #312C14, #332C1C, #736025, #C3A344, #DAC991, #DCD8AE

Palette Mascot logo badge design brand identity palette combines 6 color codes:

HEX: #c3a344, RGB: (195, 163, 68); HEX: #dac991, RGB: (218, 201, 145); HEX: #312c14, RGB: (49, 44, 20)

HEX: #736025, RGB: (115, 96, 37); HEX: #dcd8ae, RGB: (220, 216, 174); HEX: #332c1c, RGB: (51, 44, 28)

Simplified version of palette colors

Shade of Goldenrod, Shade of Wheat, Tint of Black, Tint of Dark Olive Green, Shade of Pale Goldenrod, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Mascot logo badge design brand identity palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#c3a344	#c3a344	RGB(195, 163, 68)	—	—
#dac991	#dac991	RGB(218, 201, 145)	—	—
#312c14	#312c14	RGB(49, 44, 20)	—	—
#736025	#736025	RGB(115, 96, 37)	—	—
#dcd8ae	#dcd8ae	RGB(220, 216, 174)	—	—
#332c1c	#332c1c	RGB(51, 44, 28)	—	—

4 color pairs have low contrast and need improvement which may impact readability.