Brand identity vector organic branding colours

The palette consists of Light, Semi dark colors. Accent colors #e5d1b2 and #145454. Palette has Cool, Warm, Neutral colors temperature.

By lightness, this palette runs from #145454 (darkest) to #E5D1B2 (lightest). The lightness range is wide.

Saturation is mixed — 1 muted and 2 vivid out of 6 colors.

Hues are spread broadly around the wheel, spanning about 144° — a varied palette (loose heuristic).

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #145454, #275A58, #31CDCD, #848C74, #D4C5AB, #E5D1B2

Palette Brand identity vector organic branding colours combines 6 color codes:

HEX: #31cdcd, RGB: (49, 205, 205); HEX: #e5d1b2, RGB: (229, 209, 178); HEX: #145454, RGB: (20, 84, 84)

HEX: #848c74, RGB: (132, 140, 116); HEX: #d4c5ab, RGB: (212, 197, 171); HEX: #275a58, RGB: (39, 90, 88)

Simplified version of palette colors

Tint of darkturquoise, Shade of wheat, Shade of darkslategrey, Tint of Grey, Tint of tan, Tint of darkslategrey

Color scheme was created by colorswall

Colors codes in palette

Brand identity vector organic branding colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#31cdcd	#31cdcd	RGB(49, 205, 205)	—	—
#e5d1b2	#e5d1b2	RGB(229, 209, 178)	—	—
#145454	#145454	RGB(20, 84, 84)	—	—
#848c74	#848c74	RGB(132, 140, 116)	—	—
#d4c5ab	#d4c5ab	RGB(212, 197, 171)	—	—
#275a58	#275a58	RGB(39, 90, 88)	—	—

5 color pairs have low contrast and need improvement which may impact readability.