Business logo graphic design branding letter colors

  • #e20c94
  • #f8a94e
  • #b40c7c
  • #848484
  • #bfb1a1
  • #36313c
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Created at 10/30/2021 14:29
The palette consists of Light, Semi dark colors. Accent colors #f8a94e and #36313c. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #36313C (darkest) to #F8A94E (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

The hues stay in one region of the color wheel, spanning about 72°.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #36313C, #848484, #B40C7C, #BFB1A1, #E20C94, #F8A94E

Palette Business logo graphic design branding letter colors combines 6 color codes:
HEX: #e20c94, RGB: (226, 12, 148); HEX: #f8a94e, RGB: (248, 169, 78); HEX: #b40c7c, RGB: (180, 12, 124)
HEX: #848484, RGB: (132, 132, 132); HEX: #bfb1a1, RGB: (191, 177, 161); HEX: #36313c, RGB: (54, 49, 60)
Simplified version of palette colors
Tint of Medium Violet Red, Tint of Sandy Brown, Shade of Medium Violet Red, Tint of Grey, Shade of Tan, Tint of Black
Color scheme was created by colorswall

Color codes in palette

Business logo graphic design branding letter colors color codes HEX, RGB information in table

ColorHEXRGBNameAlternative name
#e20c94#e20c94RGB(226, 12, 148)——
#f8a94e#f8a94eRGB(248, 169, 78)——
#b40c7c#b40c7cRGB(180, 12, 124)——
#848484#848484RGB(132, 132, 132)——
#bfb1a1#bfb1a1RGB(191, 177, 161)——
#36313c#36313cRGB(54, 49, 60)——

Color Palette Contrast

7 color pairs have low contrast and need improvement which may impact readability.
Text ColorBackground ColorContrast Ratio
#e20c94
#b40c7c
1.43
#e20c94
#848484
1.19
#f8a94e
#848484
1.91
#f8a94e
#bfb1a1
1.07
#b40c7c
#848484
1.7
#b40c7c
#36313c
1.97

Image palette Business logo graphic design branding letter colors png