Design logo branding palette

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Created at 11/02/2021 15:36

The palette consists of Light, Semi dark, Dark colors. Accent colors #04a3e4 and #045c84. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #0B1413 (darkest) to #CEDEBE (lightest). The lightness range is wide.

Saturation sits in a moderate mid-range, averaging 58% across the palette.

The hues stay in one region of the color wheel, spanning about 109°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #045C84, #04A3E4, #0B1413, #74CCDC, #7CBCC4, #CEDEBE

Palette Design logo branding palette combines 6 color codes:

HEX: #04a3e4, RGB: (4, 163, 228); HEX: #74ccdc, RGB: (116, 204, 220); HEX: #045c84, RGB: (4, 92, 132)

HEX: #7cbcc4, RGB: (124, 188, 196); HEX: #cedebe, RGB: (206, 222, 190); HEX: #0b1413, RGB: (11, 20, 19)

Simplified version of palette colors

Shade of Deep Sky Blue, Shade of Sky Blue, Shade of Steel Blue, Shade of Sky Blue, Shade of Beige, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Design logo branding palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#04a3e4	#04a3e4	RGB(4, 163, 228)	—	—
#74ccdc	#74ccdc	RGB(116, 204, 220)	—	—
#045c84	#045c84	RGB(4, 92, 132)	—	—
#7cbcc4	#7cbcc4	RGB(124, 188, 196)	—	—
#cedebe	#cedebe	RGB(206, 222, 190)	—	—
#0b1413	#0b1413	RGB(11, 20, 19)	—	—

5 color pairs have low contrast and need improvement which may impact readability.