Created at 11/27/2019 18:41
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Fashion brand packaging art direction branding colours

  • #ea272f
  • #ea9da2
  • #87453d
  • #897b5c
  • #cbc7b6
  • #3a3832
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The palette consists of Semi dark, Light colors. Accent colors #ea272f and #ea9da2. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #3A3832 (darkest) to #EA9DA2 (lightest). The lightness range is wide.

Saturation is mixed — 3 muted and 2 vivid out of 6 colors.

Hue spacing suggests a mostly analogous cluster spanning about 52° (loose heuristic, not a strict color-theory label).

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #3A3832, #87453D, #897B5C, #CBC7B6, #EA272F, #EA9DA2

Palette Fashion brand packaging art direction branding colours has combination of 6 codes colors:
HEX: #ea272f, RGB: (234, 39, 47); HEX: #ea9da2, RGB: (234, 157, 162); HEX: #87453d, RGB: (135, 69, 61)
HEX: #897b5c, RGB: (137, 123, 92); HEX: #cbc7b6, RGB: (203, 199, 182); HEX: #3a3832, RGB: (58, 56, 50)
Simplified version of palette colors
Shade of crimson, Tint of lightpink, Shade of brown, Tint of Grey, Shade of Silver, Tint of darkslategrey
Color scheme was created by colorswall

Colors codes in palette

Fashion brand packaging art direction branding colours color codes HEX, RGB information in table

Color HEX RGB Name Alternative name
#ea272f #ea272f RGB(234, 39, 47)
#ea9da2 #ea9da2 RGB(234, 157, 162)
#87453d #87453d RGB(135, 69, 61)
#897b5c #897b5c RGB(137, 123, 92)
#cbc7b6 #cbc7b6 RGB(203, 199, 182)
#3a3832 #3a3832 RGB(58, 56, 50)

Color Palette Contrast

6 color pairs have low contrast and need improvement which may impact readability.
Text Color Background Color Contrast Ratio
#ea272f
#87453d
1.63
#ea272f
#897b5c
1.04
#ea9da2
#897b5c
1.94
#ea9da2
#cbc7b6
1.25
#87453d
#897b5c
1.71
#87453d
#3a3832
1.64

Image palette Fashion brand packaging art direction branding colours png

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