Branding redesign marketing jellypepper palette

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Created at 11/28/2019 08:37

The palette consists of Light, Semi dark colors. Accent colors #34cc9c and #e85464. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #41705C (darkest) to #D1B497 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #257D65, #34CC9C, #41705C, #4E9F8B, #D1B497, #E85464

Palette Branding redesign marketing jellypepper palette combines 6 color codes:

HEX: #34cc9c, RGB: (52, 204, 156); HEX: #e85464, RGB: (232, 84, 100); HEX: #257d65, RGB: (37, 125, 101)

HEX: #4e9f8b, RGB: (78, 159, 139); HEX: #d1b497, RGB: (209, 180, 151); HEX: #41705c, RGB: (65, 112, 92)

Simplified version of palette colors

Shade of Medium Aquamarine, Tint of Indian Red, Shade of Sea Green, Shade of Light Sea Green, Tint of Tan, Tint of Teal

Color scheme was created by colorswall

Color codes in palette

Branding redesign marketing jellypepper palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#34cc9c	#34cc9c	RGB(52, 204, 156)	—	—
#e85464	#e85464	RGB(232, 84, 100)	—	—
#257d65	#257d65	RGB(37, 125, 101)	—	—
#4e9f8b	#4e9f8b	RGB(78, 159, 139)	—	—
#d1b497	#d1b497	RGB(209, 180, 151)	—	—
#41705c	#41705c	RGB(65, 112, 92)	—	—

11 color pairs have low contrast and need improvement which may impact readability.