Brand design branding agency palette

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Created at 11/28/2019 19:26

The palette consists of Light, Dark, Semi dark colors. Accent colors #5cbc84 and #2c2e5d. Palette has Cool colors temperature.

By lightness, this palette runs from #2C2E5D (darkest) to #5CBC84 (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 34% across the palette.

The hues stay in one region of the color wheel, spanning about 102°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #2C2E5D, #343464, #55A077, #5CBC84, #64B580, #6E6BAE

Palette Brand design branding agency palette combines 6 color codes:

HEX: #5cbc84, RGB: (92, 188, 132); HEX: #64b580, RGB: (100, 181, 128); HEX: #2c2e5d, RGB: (44, 46, 93)

HEX: #55a077, RGB: (85, 160, 119); HEX: #6e6bae, RGB: (110, 107, 174); HEX: #343464, RGB: (52, 52, 100)

Simplified version of palette colors

Tint of Medium Sea Green, Tint of Medium Sea Green, Tint of Midnight Blue, Shade of Medium Sea Green, Tint of Slate Blue, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Brand design branding agency palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#5cbc84	#5cbc84	RGB(92, 188, 132)	—	—
#64b580	#64b580	RGB(100, 181, 128)	—	—
#2c2e5d	#2c2e5d	RGB(44, 46, 93)	—	—
#55a077	#55a077	RGB(85, 160, 119)	—	—
#6e6bae	#6e6bae	RGB(110, 107, 174)	—	—
#343464	#343464	RGB(52, 52, 100)	—	—

6 color pairs have low contrast and need improvement which may impact readability.