Logo brand branding design colors

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Created at 11/28/2019 20:23

The palette consists of Light, Dark, Semi dark colors. Accent colors #04cc5c and #041404. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #041404 (darkest) to #E3EBE7 (lightest). The lightness range is wide.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 32°.

Most swatches read as neutral in color temperature (4 of 6).

HEX codes (sorted): #041404, #04CC5C, #3C3C44, #7EE4B4, #84848C, #E3EBE7

Palette Logo brand branding design colors combines 6 color codes:

HEX: #04cc5c, RGB: (4, 204, 92); HEX: #7ee4b4, RGB: (126, 228, 180); HEX: #041404, RGB: (4, 20, 4)

HEX: #84848c, RGB: (132, 132, 140); HEX: #e3ebe7, RGB: (227, 235, 231); HEX: #3c3c44, RGB: (60, 60, 68)

Simplified version of palette colors

Shade of Lime Green, Shade of Aquamarine, Tint of Black, Tint of Grey, Shade of Mint Cream, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Logo brand branding design colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#04cc5c	#04cc5c	RGB(4, 204, 92)	—	—
#7ee4b4	#7ee4b4	RGB(126, 228, 180)	—	—
#041404	#041404	RGB(4, 20, 4)	—	—
#84848c	#84848c	RGB(132, 132, 140)	—	—
#e3ebe7	#e3ebe7	RGB(227, 235, 231)	—	—
#3c3c44	#3c3c44	RGB(60, 60, 68)	—	—

5 color pairs have low contrast and need improvement which may impact readability.