Fmcg branding product label packaging creation

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Created at 11/12/2021 09:10

The palette consists of Light, Dark, Semi dark colors. Accent colors #bbf2e3 and #642020. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #642020 (darkest) to #BBF2E3 (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 1 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (3 of 6).

HEX codes (sorted): #394144, #642020, #9C6CAC, #BBF2E3, #CC6262, #CED6B4

Palette Fmcg branding product label packaging creation combines 6 color codes:

HEX: #cc6262, RGB: (204, 98, 98); HEX: #bbf2e3, RGB: (187, 242, 227); HEX: #642020, RGB: (100, 32, 32)

HEX: #9c6cac, RGB: (156, 108, 172); HEX: #ced6b4, RGB: (206, 214, 180); HEX: #394144, RGB: (57, 65, 68)

Simplified version of palette colors

Tint of Indian Red, Tint of Pale Turquoise, Tint of Maroon, Tint of Medium Orchid, Shade of Light Goldenrod Yellow, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Fmcg branding product label packaging creation color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#cc6262	#cc6262	RGB(204, 98, 98)	—	—
#bbf2e3	#bbf2e3	RGB(187, 242, 227)	—	—
#642020	#642020	RGB(100, 32, 32)	—	—
#9c6cac	#9c6cac	RGB(156, 108, 172)	—	—
#ced6b4	#ced6b4	RGB(206, 214, 180)	—	—
#394144	#394144	RGB(57, 65, 68)	—	—

3 color pairs have low contrast and need improvement which may impact readability.