Down identity design logo concept palette

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Created at 11/17/2021 07:28

The palette consists of Semi dark, Light, Dark colors. Accent colors #0444fb and #022896. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #0C0C14 (darkest) to #AED1F4 (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma) — 83% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 30°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #022896, #043CD4, #0444FB, #0C0C14, #124C86, #AED1F4

Palette Down identity design logo concept palette combines 6 color codes:

HEX: #0444fb, RGB: (4, 68, 251); HEX: #aed1f4, RGB: (174, 209, 244); HEX: #043cd4, RGB: (4, 60, 212)

HEX: #022896, RGB: (2, 40, 150); HEX: #124c86, RGB: (18, 76, 134); HEX: #0c0c14, RGB: (12, 12, 20)

Simplified version of palette colors

Tint of Blue, Tint of Light Steel Blue, Tint of Blue, Tint of Midnight Blue, Shade of Dark Slate Blue, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Down identity design logo concept palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#0444fb	#0444fb	RGB(4, 68, 251)	—	—
#aed1f4	#aed1f4	RGB(174, 209, 244)	—	—
#043cd4	#043cd4	RGB(4, 60, 212)	—	—
#022896	#022896	RGB(2, 40, 150)	—	—
#124c86	#124c86	RGB(18, 76, 134)	—	—
#0c0c14	#0c0c14	RGB(12, 12, 20)	—	—

7 color pairs have low contrast and need improvement which may impact readability.