Ux customer experience branding ui palette

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Created at 11/19/2021 16:09

The palette consists of Semi dark, Light, Dark colors. Accent colors #7ca3fa and #ae9456. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #1B0B41 (darkest) to #B0B2C6 (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #1B0B41, #262D3B, #275AD4, #7CA3FA, #AE9456, #B0B2C6

Palette Ux customer experience branding ui palette combines 6 color codes:

HEX: #275ad4, RGB: (39, 90, 212); HEX: #7ca3fa, RGB: (124, 163, 250); HEX: #1b0b41, RGB: (27, 11, 65)

HEX: #ae9456, RGB: (174, 148, 86); HEX: #b0b2c6, RGB: (176, 178, 198); HEX: #262d3b, RGB: (38, 45, 59)

Simplified version of palette colors

Shade of Royal Blue, Tint of Cornflower Blue, Shade of Midnight Blue, Tint of Dark Goldenrod, Shade of Light Steel Blue, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Ux customer experience branding ui palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#275ad4	#275ad4	RGB(39, 90, 212)	—	—
#7ca3fa	#7ca3fa	RGB(124, 163, 250)	—	—
#1b0b41	#1b0b41	RGB(27, 11, 65)	—	—
#ae9456	#ae9456	RGB(174, 148, 86)	—	—
#b0b2c6	#b0b2c6	RGB(176, 178, 198)	—	—
#262d3b	#262d3b	RGB(38, 45, 59)	—	—

4 color pairs have low contrast and need improvement which may impact readability.