Design vector aesthetic branding

0.2k

Created at 11/22/2021 13:25

The palette consists of Semi dark, Light, Dark colors. Accent colors #bd3c2c and #1c5c94. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #16222F (darkest) to #A8D0D1 (lightest). The lightness range is wide.

Saturation sits in a moderate mid-range, averaging 48% across the palette.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #16222F, #1C5C94, #84D4DE, #A8D0D1, #ACA554, #BD3C2C

Palette Design vector aesthetic branding combines 6 color codes:

HEX: #bd3c2c, RGB: (189, 60, 44); HEX: #84d4de, RGB: (132, 212, 222); HEX: #1c5c94, RGB: (28, 92, 148)

HEX: #aca554, RGB: (172, 165, 84); HEX: #a8d0d1, RGB: (168, 208, 209); HEX: #16222f, RGB: (22, 34, 47)

Simplified version of palette colors

Tint of Firebrick, Shade of Powder Blue, Shade of Royal Blue, Shade of Dark Khaki, Shade of Powder Blue, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Design vector aesthetic branding color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#bd3c2c	#bd3c2c	RGB(189, 60, 44)	—	—
#84d4de	#84d4de	RGB(132, 212, 222)	—	—
#1c5c94	#1c5c94	RGB(28, 92, 148)	—	—
#aca554	#aca554	RGB(172, 165, 84)	—	—
#a8d0d1	#a8d0d1	RGB(168, 208, 209)	—	—
#16222f	#16222f	RGB(22, 34, 47)	—	—

4 color pairs have low contrast and need improvement which may impact readability.