Branding business logo design ux colors

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Created at 11/22/2021 14:12

The palette consists of Light, Semi dark colors. Accent colors #7febfb and #0c6a78. Palette has Cool colors temperature.

By lightness, this palette runs from #2C444C (darkest) to #7FEBFB (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 15°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #0C6A78, #27D0E9, #2C444C, #6B9EA7, #7FEBFB, #ACD4D4

Palette Branding business logo design ux colors combines 6 color codes:

HEX: #27d0e9, RGB: (39, 208, 233); HEX: #7febfb, RGB: (127, 235, 251); HEX: #0c6a78, RGB: (12, 106, 120)

HEX: #6b9ea7, RGB: (107, 158, 167); HEX: #acd4d4, RGB: (172, 212, 212); HEX: #2c444c, RGB: (44, 68, 76)

Simplified version of palette colors

Tint of Dark Turquoise, Shade of Pale Turquoise, Shade of Teal, Tint of Cadet Blue, Shade of Powder Blue, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Branding business logo design ux colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#27d0e9	#27d0e9	RGB(39, 208, 233)	—	—
#7febfb	#7febfb	RGB(127, 235, 251)	—	—
#0c6a78	#0c6a78	RGB(12, 106, 120)	—	—
#6b9ea7	#6b9ea7	RGB(107, 158, 167)	—	—
#acd4d4	#acd4d4	RGB(172, 212, 212)	—	—
#2c444c	#2c444c	RGB(44, 68, 76)	—	—

6 color pairs have low contrast and need improvement which may impact readability.