Behance branding packaging brand identity

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Created at 11/29/2019 21:50

The palette consists of Light, Semi dark colors. Accent colors #ccc889 and #5a4029. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #5A4029 (darkest) to #CCC889 (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 31% across the palette.

An analogous palette: its hues sit close together on the color wheel, within about 45°.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #484C40, #5A4029, #ACA45C, #B4845C, #B8C488, #CCC889

Palette Behance branding packaging brand identity combines 6 color codes:

HEX: #b4845c, RGB: (180, 132, 92); HEX: #ccc889, RGB: (204, 200, 137); HEX: #5a4029, RGB: (90, 64, 41)

HEX: #aca45c, RGB: (172, 164, 92); HEX: #b8c488, RGB: (184, 196, 136); HEX: #484c40, RGB: (72, 76, 64)

Simplified version of palette colors

Shade of Peru, Tint of Dark Khaki, Shade of Saddle Brown, Shade of Dark Khaki, Tint of Dark Khaki, Tint of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Behance branding packaging brand identity color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#b4845c	#b4845c	RGB(180, 132, 92)	—	—
#ccc889	#ccc889	RGB(204, 200, 137)	—	—
#5a4029	#5a4029	RGB(90, 64, 41)	—	—
#aca45c	#aca45c	RGB(172, 164, 92)	—	—
#b8c488	#b8c488	RGB(184, 196, 136)	—	—
#484c40	#484c40	RGB(72, 76, 64)	—	—

7 color pairs have low contrast and need improvement which may impact readability.