Brand identity branding logo graphic design colors

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Created at 11/23/2021 12:32

The palette consists of Light, Dark, Semi dark colors. Accent colors #3ed8ee and #eea680. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #40247E (darkest) to #E8D0D1 (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 52% across the palette.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #39446E, #3ED8EE, #40247E, #BB82AC, #E8D0D1, #EEA680

Palette Brand identity branding logo graphic design colors combines 6 color codes:

HEX: #3ed8ee, RGB: (62, 216, 238); HEX: #eea680, RGB: (238, 166, 128); HEX: #40247e, RGB: (64, 36, 126)

HEX: #bb82ac, RGB: (187, 130, 172); HEX: #e8d0d1, RGB: (232, 208, 209); HEX: #39446e, RGB: (57, 68, 110)

Simplified version of palette colors

Tint of Dark Turquoise, Shade of Light Salmon, Tint of Indigo, Tint of Pale Violet Red, Shade of Misty Rose, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Brand identity branding logo graphic design colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#3ed8ee	#3ed8ee	RGB(62, 216, 238)	—	—
#eea680	#eea680	RGB(238, 166, 128)	—	—
#40247e	#40247e	RGB(64, 36, 126)	—	—
#bb82ac	#bb82ac	RGB(187, 130, 172)	—	—
#e8d0d1	#e8d0d1	RGB(232, 208, 209)	—	—
#39446e	#39446e	RGB(57, 68, 110)	—	—

6 color pairs have low contrast and need improvement which may impact readability.