Logodesign brand design startup logotype palette

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Created at 11/29/2019 22:01

The palette consists of Light, Semi dark, Dark colors. Accent colors #179bdd and #61047e. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #382C53 (darkest) to #A69DAF (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

The hues stay in one region of the color wheel, spanning about 86°.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #179BDD, #382C53, #4946E6, #61047E, #726A86, #A69DAF

Palette Logodesign brand design startup logotype palette combines 6 color codes:

HEX: #179bdd, RGB: (23, 155, 221); HEX: #4946e6, RGB: (73, 70, 230); HEX: #61047e, RGB: (97, 4, 126)

HEX: #726a86, RGB: (114, 106, 134); HEX: #a69daf, RGB: (166, 157, 175); HEX: #382c53, RGB: (56, 44, 83)

Simplified version of palette colors

Tint of Dodger Blue, Shade of Slate Blue, Tint of Indigo, Tint of Dim Gray, Shade of Dark Gray, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Logodesign brand design startup logotype palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#179bdd	#179bdd	RGB(23, 155, 221)	—	—
#4946e6	#4946e6	RGB(73, 70, 230)	—	—
#61047e	#61047e	RGB(97, 4, 126)	—	—
#726a86	#726a86	RGB(114, 106, 134)	—	—
#a69daf	#a69daf	RGB(166, 157, 175)	—	—
#382c53	#382c53	RGB(56, 44, 83)	—	—

7 color pairs have low contrast and need improvement which may impact readability.