B2b landing page design website ui business ux hex colors

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Created at 11/25/2021 10:21

The palette consists of Light, Semi dark colors. Accent colors #20dca6 and #148d74. Palette has Cool colors temperature.

By lightness, this palette runs from #363B71 (darkest) to #80E6CC (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

The hues stay in one region of the color wheel, spanning about 72°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #148D74, #20DCA6, #363B71, #577092, #80E6CC, #A1CCCC

Palette B2b landing page design website ui business ux hex colors combines 6 color codes:

HEX: #20dca6, RGB: (32, 220, 166); HEX: #80e6cc, RGB: (128, 230, 204); HEX: #148d74, RGB: (20, 141, 116)

HEX: #577092, RGB: (87, 112, 146); HEX: #a1cccc, RGB: (161, 204, 204); HEX: #363b71, RGB: (54, 59, 113)

Simplified version of palette colors

Shade of Medium Aquamarine, Tint of Turquoise, Shade of Sea Green, Shade of Slate Gray, Shade of Powder Blue, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

B2b landing page design website ui business ux hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#20dca6	#20dca6	RGB(32, 220, 166)	—	—
#80e6cc	#80e6cc	RGB(128, 230, 204)	—	—
#148d74	#148d74	RGB(20, 141, 116)	—	—
#577092	#577092	RGB(87, 112, 146)	—	—
#a1cccc	#a1cccc	RGB(161, 204, 204)	—	—
#363b71	#363b71	RGB(54, 59, 113)	—	—

4 color pairs have low contrast and need improvement which may impact readability.