Branding typography logo design illustration colors palette

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Created at 11/28/2021 19:41

The palette consists of Semi dark, Light colors. Accent colors #adaaf8 and #402e61. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #402E61 (darkest) to #D6BFD1 (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 1 vivid out of 6 colors.

The hues stay in one region of the color wheel, spanning about 71°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #3C3C3C, #402E61, #7252AC, #8C74AC, #ADAAF8, #D6BFD1

Palette Branding typography logo design illustration colors palette combines 6 color codes:

HEX: #7252ac, RGB: (114, 82, 172); HEX: #adaaf8, RGB: (173, 170, 248); HEX: #402e61, RGB: (64, 46, 97)

HEX: #8c74ac, RGB: (140, 116, 172); HEX: #d6bfd1, RGB: (214, 191, 209); HEX: #3c3c3c, RGB: (60, 60, 60)

Simplified version of palette colors

Shade of Slate Blue, Shade of Light Steel Blue, Shade of Dark Slate Blue, Shade of Medium Purple, Shade of Thistle, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Branding typography logo design illustration colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#7252ac	#7252ac	RGB(114, 82, 172)	—	—
#adaaf8	#adaaf8	RGB(173, 170, 248)	—	—
#402e61	#402e61	RGB(64, 46, 97)	—	—
#8c74ac	#8c74ac	RGB(140, 116, 172)	—	—
#d6bfd1	#d6bfd1	RGB(214, 191, 209)	—	—
#3c3c3c	#3c3c3c	RGB(60, 60, 60)	—	—

6 color pairs have low contrast and need improvement which may impact readability.