Created at 11/28/2021 19:41
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Branding typography logo design illustration colors palette

  • #7252ac
  • #adaaf8
  • #402e61
  • #8c74ac
  • #d6bfd1
  • #3c3c3c
The palette consists of Semi dark, Light colors. Accent colors #adaaf8 and #402e61. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #3C3C3C (darkest) to #ADAAF8 (lightest). The lightness range is wide.

Saturation is mixed — some muted swatches and some vivid accents.

Hues sit in a neighboring band on the wheel (loose heuristic).

Overall temperature among swatches leans cool.

HEX codes (sorted): #3C3C3C, #402E61, #7252AC, #8C74AC, #ADAAF8, #D6BFD1

Palette Branding typography logo design illustration colors palette has combination of 6 codes colors:
HEX: #7252ac, RGB: (114, 82, 172); HEX: #adaaf8, RGB: (173, 170, 248); HEX: #402e61, RGB: (64, 46, 97)
HEX: #8c74ac, RGB: (140, 116, 172); HEX: #d6bfd1, RGB: (214, 191, 209); HEX: #3c3c3c, RGB: (60, 60, 60)
Simplified version of palette colors
Tint of slateblue, Tint of lightsteelblue, Tint of darkslateblue, Tint of mediumpurple, Tint of thistle, Tint of darkslategrey
Color scheme was created by colorswall

Colors codes in palette

Branding typography logo design illustration colors palette color codes HEX, RGB information in table

Color HEX RGB Name Alternative name
#7252ac #7252ac RGB(114, 82, 172)
#adaaf8 #adaaf8 RGB(173, 170, 248)
#402e61 #402e61 RGB(64, 46, 97)
#8c74ac #8c74ac RGB(140, 116, 172)
#d6bfd1 #d6bfd1 RGB(214, 191, 209)
#3c3c3c #3c3c3c RGB(60, 60, 60)

Color Palette Contrast

6 color pairs have low contrast and need improvement which may impact readability.
Text Color Background Color Contrast Ratio
#7252ac
#402e61
1.97
#7252ac
#8c74ac
1.48
#7252ac
#3c3c3c
1.84
#adaaf8
#8c74ac
1.89
#adaaf8
#d6bfd1
1.23
#402e61
#3c3c3c
1.06

Image palette Branding typography logo design illustration colors palette png