Marketing brand management client vs agency advertising

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Created at 11/30/2019 15:25

The palette consists of Light, Semi dark colors. Accent colors #fcac34 and #99bcba. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #34523A (darkest) to #F8DD75 (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

A varied palette: its hues are spread across about 141° of the color wheel.

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #34523A, #6E5217, #709492, #99BCBA, #F8DD75, #FCAC34

Palette Marketing brand management client vs agency advertising combines 6 color codes:

HEX: #fcac34, RGB: (252, 172, 52); HEX: #f8dd75, RGB: (248, 221, 117); HEX: #6e5217, RGB: (110, 82, 23)

HEX: #709492, RGB: (112, 148, 146); HEX: #99bcba, RGB: (153, 188, 186); HEX: #34523a, RGB: (52, 82, 58)

Simplified version of palette colors

Tint of Orange, Shade of Khaki, Shade of Saddle Brown, Shade of Cadet Blue, Shade of Powder Blue, Tint of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Marketing brand management client vs agency advertising color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fcac34	#fcac34	RGB(252, 172, 52)	—	—
#f8dd75	#f8dd75	RGB(248, 221, 117)	—	—
#6e5217	#6e5217	RGB(110, 82, 23)	—	—
#709492	#709492	RGB(112, 148, 146)	—	—
#99bcba	#99bcba	RGB(153, 188, 186)	—	—
#34523a	#34523a	RGB(52, 82, 58)	—	—

6 color pairs have low contrast and need improvement which may impact readability.