Brandstyle styleguide brand style colors

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Created at 12/07/2021 19:41

The palette consists of Semi dark, Light colors. Accent colors #9d3239 and #2c3c84. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #3C3C3C (darkest) to #C4A8B4 (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 33% across the palette.

A varied palette: its hues are spread across about 131° of the color wheel.

Overall temperature among swatches leans warm (3 of 6).

HEX codes (sorted): #2C3C84, #3C3C3C, #6E7CA6, #9D3239, #C4A8B4, #DE9A9E

Palette Brandstyle styleguide brand style colors combines 6 color codes:

HEX: #9d3239, RGB: (157, 50, 57); HEX: #de9a9e, RGB: (222, 154, 158); HEX: #2c3c84, RGB: (44, 60, 132)

HEX: #6e7ca6, RGB: (110, 124, 166); HEX: #c4a8b4, RGB: (196, 168, 180); HEX: #3c3c3c, RGB: (60, 60, 60)

Simplified version of palette colors

Tint of Brown, Tint of Rosy Brown, Shade of Dark Slate Blue, Shade of Slate Gray, Shade of Thistle, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Brandstyle styleguide brand style colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#9d3239	#9d3239	RGB(157, 50, 57)	—	—
#de9a9e	#de9a9e	RGB(222, 154, 158)	—	—
#2c3c84	#2c3c84	RGB(44, 60, 132)	—	—
#6e7ca6	#6e7ca6	RGB(110, 124, 166)	—	—
#c4a8b4	#c4a8b4	RGB(196, 168, 180)	—	—
#3c3c3c	#3c3c3c	RGB(60, 60, 60)	—	—

7 color pairs have low contrast and need improvement which may impact readability.