Design graphic branding logo palette

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Created at 12/08/2021 14:09

The palette consists of Light, Dark, Semi dark colors. Accent colors #480578 and #957703. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #0C0C14 (darkest) to #FCE17D (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #0C0C14, #480578, #957703, #A0477B, #FAC80B, #FCE17D

Palette Design graphic branding logo palette combines 6 color codes:

HEX: #fac80b, RGB: (250, 200, 11); HEX: #fce17d, RGB: (252, 225, 125); HEX: #480578, RGB: (72, 5, 120)

HEX: #a0477b, RGB: (160, 71, 123); HEX: #957703, RGB: (149, 119, 3); HEX: #0c0c14, RGB: (12, 12, 20)

Simplified version of palette colors

Shade of Gold, Shade of Khaki, Tint of Indigo, Tint of Medium Violet Red, Shade of Dark Goldenrod, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Design graphic branding logo palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fac80b	#fac80b	RGB(250, 200, 11)	—	—
#fce17d	#fce17d	RGB(252, 225, 125)	—	—
#480578	#480578	RGB(72, 5, 120)	—	—
#a0477b	#a0477b	RGB(160, 71, 123)	—	—
#957703	#957703	RGB(149, 119, 3)	—	—
#0c0c14	#0c0c14	RGB(12, 12, 20)	—	—

3 color pairs have low contrast and need improvement which may impact readability.