Halo lab logo branding design brand guidelines colors

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Created at 12/14/2021 00:52

The palette consists of Light, Dark, Semi dark colors. Accent colors #c0953c and #140c1c. Palette has Warm, Neutral, Cool colors temperature.

By lightness, this palette runs from #140C1C (darkest) to #E5D6C4 (lightest). The lightness range is wide.

Saturation is mixed — 3 muted and 1 vivid out of 6 colors.

A varied palette: its hues are spread across about 130° of the color wheel.

Overall temperature among swatches leans warm (2 of 6).

HEX codes (sorted): #140C1C, #37453F, #988874, #C0953C, #C2B6A8, #E5D6C4

Palette Halo lab logo branding design brand guidelines colors combines 6 color codes:

HEX: #c0953c, RGB: (192, 149, 60); HEX: #e5d6c4, RGB: (229, 214, 196); HEX: #140c1c, RGB: (20, 12, 28)

HEX: #988874, RGB: (152, 136, 116); HEX: #c2b6a8, RGB: (194, 182, 168); HEX: #37453f, RGB: (55, 69, 63)

Simplified version of palette colors

Tint of darkgoldenrod, Shade of antiquewhite, Tint of Black, Tint of Grey, Shade of Silver, Shade of darkslategrey

Color scheme was created by colorswall

Color codes in palette

Halo lab logo branding design brand guidelines colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#c0953c	#c0953c	RGB(192, 149, 60)	—	—
#e5d6c4	#e5d6c4	RGB(229, 214, 196)	—	—
#140c1c	#140c1c	RGB(20, 12, 28)	—	—
#988874	#988874	RGB(152, 136, 116)	—	—
#c2b6a8	#c2b6a8	RGB(194, 182, 168)	—	—
#37453f	#37453f	RGB(55, 69, 63)	—	—

6 color pairs have low contrast and need improvement which may impact readability.