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Created at 12/14/2021 11:30
  0.15k

Branding letter typography logo palette

  • #7350f2
  • #f3fbe4
  • #21097b
  • #74746c
  • #adb3aa
  • #3c3c3c
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The palette consists of Semi dark, Light, Dark colors. Accent colors #f3fbe4 and #21097b. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #3C3C3C (darkest) to #F3FBE4 (lightest). The lightness range is wide.

Saturation is mixed — some muted swatches and some vivid accents.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Most swatches read as neutral in color temperature.

HEX codes (sorted): #21097B, #3C3C3C, #7350F2, #74746C, #ADB3AA, #F3FBE4

Palette Branding letter typography logo palette has combination of 6 codes colors:
HEX: #7350f2, RGB: (115, 80, 242); HEX: #f3fbe4, RGB: (243, 251, 228); HEX: #21097b, RGB: (33, 9, 123)
HEX: #74746c, RGB: (116, 116, 108); HEX: #adb3aa, RGB: (173, 179, 170); HEX: #3c3c3c, RGB: (60, 60, 60)
Simplified version of palette colors
Shade of slateblue, Shade of beige, Shade of Navy, Shade of dimgrey, Shade of darkgrey, Tint of darkslategrey
Color scheme was created by colorswall

Colors codes in palette

Branding letter typography logo palette color codes HEX, RGB information in table

Color HEX RGB Name Alternative name
#7350f2 #7350f2 RGB(115, 80, 242)
#f3fbe4 #f3fbe4 RGB(243, 251, 228)
#21097b #21097b RGB(33, 9, 123)
#74746c #74746c RGB(116, 116, 108)
#adb3aa #adb3aa RGB(173, 179, 170)
#3c3c3c #3c3c3c RGB(60, 60, 60)

Color Palette Contrast

2 color pairs have low contrast and need improvement which may impact readability.
Text Color Background Color Contrast Ratio
#7350f2
#74746c
1.07
#21097b
#3c3c3c
1.36

Image palette Branding letter typography logo palette png

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