Studio brand brochure branding palette

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Created at 12/15/2021 20:54

The palette consists of Light, Semi dark colors. Accent colors #3e3e45 and #7c7c7c. Palette has Neutral colors temperature.

By lightness, this palette runs from #343434 (darkest) to #B9B9C0 (lightest). The lightness range is moderate.

Overall saturation feels mostly muted (lower chroma) — 100% of colors are muted.

Most swatches are near-neutral or very low-chroma, so hue relationships are subtle.

Most swatches read as neutral in color temperature (6 of 6).

HEX codes (sorted): #343434, #3E3E45, #797985, #7C7C7C, #ACACB4, #B9B9C0

Palette Studio brand brochure branding palette combines 6 color codes:

HEX: #797985, RGB: (121, 121, 133); HEX: #b9b9c0, RGB: (185, 185, 192); HEX: #3e3e45, RGB: (62, 62, 69)

HEX: #7c7c7c, RGB: (124, 124, 124); HEX: #acacb4, RGB: (172, 172, 180); HEX: #343434, RGB: (52, 52, 52)

Simplified version of palette colors

Shade of Grey, Shade of Silver, Shade of Dim Gray, Shade of Grey, Tint of Dark Gray, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Studio brand brochure branding palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#797985	#797985	RGB(121, 121, 133)	—	—
#b9b9c0	#b9b9c0	RGB(185, 185, 192)	—	—
#3e3e45	#3e3e45	RGB(62, 62, 69)	—	—
#7c7c7c	#7c7c7c	RGB(124, 124, 124)	—	—
#acacb4	#acacb4	RGB(172, 172, 180)	—	—
#343434	#343434	RGB(52, 52, 52)	—	Jet

5 color pairs have low contrast and need improvement which may impact readability.