Branding banana typography lager palette

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Created at 12/01/2019 12:24

The palette consists of Light, Dark colors. Accent colors #fbd204 and #1f325e. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #243042 (darkest) to #FBD204 (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #1F325E, #243042, #5D779C, #C2CFCA, #EE6BB5, #FBD204

Palette Branding banana typography lager palette combines 6 color codes:

HEX: #fbd204, RGB: (251, 210, 4); HEX: #ee6bb5, RGB: (238, 107, 181); HEX: #1f325e, RGB: (31, 50, 94)

HEX: #5d779c, RGB: (93, 119, 156); HEX: #c2cfca, RGB: (194, 207, 202); HEX: #243042, RGB: (36, 48, 66)

Simplified version of palette colors

Shade of Gold, Shade of Hot Pink, Shade of Dark Slate Blue, Shade of Steel Blue, Shade of Light Gray, Tint of Midnight Blue

Color scheme was created by colorswall

Color codes in palette

Branding banana typography lager palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fbd204	#fbd204	RGB(251, 210, 4)	—	—
#ee6bb5	#ee6bb5	RGB(238, 107, 181)	—	—
#1f325e	#1f325e	RGB(31, 50, 94)	—	—
#5d779c	#5d779c	RGB(93, 119, 156)	—	—
#c2cfca	#c2cfca	RGB(194, 207, 202)	—	—
#243042	#243042	RGB(36, 48, 66)	—	—

5 color pairs have low contrast and need improvement which may impact readability.