Created at 12/23/2021 13:01
  0.18k

Typography word mark small business branding palette

  • #d36c63
  • #fb8a80
  • #67231d
  • #9b5454
  • #ecdddb
  • #3c2424
The palette consists of Light, Dark, Semi dark colors. Accent colors #fb8a80 and #67231d. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #3C2424 (darkest) to #ECDDDB (lightest). The lightness range is wide.

Saturation is mixed — some muted swatches and some vivid accents.

Hue spacing suggests a mostly analogous cluster (loose heuristic, not a strict color-theory label).

Overall temperature among swatches leans warm.

HEX codes (sorted): #3C2424, #67231D, #9B5454, #D36C63, #ECDDDB, #FB8A80

Palette Typography word mark small business branding palette has combination of 6 codes colors:
HEX: #d36c63, RGB: (211, 108, 99); HEX: #fb8a80, RGB: (251, 138, 128); HEX: #67231d, RGB: (103, 35, 29)
HEX: #9b5454, RGB: (155, 84, 84); HEX: #ecdddb, RGB: (236, 221, 219); HEX: #3c2424, RGB: (60, 36, 36)
Simplified version of palette colors
Shade of indianred, Shade of salmon, Shade of Maroon, Shade of brown, Tint of mistyrose, Shade of Black
Color scheme was created by colorswall

Colors codes in palette

Typography word mark small business branding palette color codes HEX, RGB information in table

Color HEX RGB Name Alternative name
#d36c63 #d36c63 RGB(211, 108, 99)
#fb8a80 #fb8a80 RGB(251, 138, 128)
#67231d #67231d RGB(103, 35, 29)
#9b5454 #9b5454 RGB(155, 84, 84)
#ecdddb #ecdddb RGB(236, 221, 219)
#3c2424 #3c2424 RGB(60, 36, 36)

Color Palette Contrast

4 color pairs have low contrast and need improvement which may impact readability.
Text Color Background Color Contrast Ratio
#d36c63
#fb8a80
1.48
#d36c63
#9b5454
1.6
#fb8a80
#ecdddb
1.76
#67231d
#3c2424
1.24

Image palette Typography word mark small business branding palette png