Branding logo colors palette

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Created at 12/01/2019 14:33

The palette consists of Light, Semi dark colors. Accent colors #3790d6 and #7d5944. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #313B51 (darkest) to #CCB9D9 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #257C5E, #313B51, #3790D6, #56D177, #7D5944, #CCB9D9

Palette Branding logo colors palette combines 6 color codes:

HEX: #3790d6, RGB: (55, 144, 214); HEX: #56d177, RGB: (86, 209, 119); HEX: #257c5e, RGB: (37, 124, 94)

HEX: #7d5944, RGB: (125, 89, 68); HEX: #ccb9d9, RGB: (204, 185, 217); HEX: #313b51, RGB: (49, 59, 81)

Simplified version of palette colors

Tint of Dodger Blue, Tint of Lime Green, Shade of Sea Green, Shade of Sienna, Shade of Thistle, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Branding logo colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#3790d6	#3790d6	RGB(55, 144, 214)	—	—
#56d177	#56d177	RGB(86, 209, 119)	—	—
#257c5e	#257c5e	RGB(37, 124, 94)	—	—
#7d5944	#7d5944	RGB(125, 89, 68)	—	—
#ccb9d9	#ccb9d9	RGB(204, 185, 217)	—	—
#313b51	#313b51	RGB(49, 59, 81)	—	—

7 color pairs have low contrast and need improvement which may impact readability.