Store minimal branding sales

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Created at 12/01/2019 15:38

The palette consists of Light, Dark, Semi dark colors. Accent colors #e72127 and #394253. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #651219 (darkest) to #E9CC3D (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #394253, #651219, #997D74, #CCB4A2, #E72127, #E9CC3D

Palette Store minimal branding sales combines 6 color codes:

HEX: #e72127, RGB: (231, 33, 39); HEX: #e9cc3d, RGB: (233, 204, 61); HEX: #651219, RGB: (101, 18, 25)

HEX: #997d74, RGB: (153, 125, 116); HEX: #ccb4a2, RGB: (204, 180, 162); HEX: #394253, RGB: (57, 66, 83)

Simplified version of palette colors

Tint of Red, Shade of Gold, Tint of Maroon, Shade of Rosy Brown, Tint of Tan, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Store minimal branding sales color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#e72127	#e72127	RGB(231, 33, 39)	—	—
#e9cc3d	#e9cc3d	RGB(233, 204, 61)	—	—
#651219	#651219	RGB(101, 18, 25)	—	—
#997d74	#997d74	RGB(153, 125, 116)	—	—
#ccb4a2	#ccb4a2	RGB(204, 180, 162)	—	—
#394253	#394253	RGB(57, 66, 83)	—	—

4 color pairs have low contrast and need improvement which may impact readability.