Uidesign illustration app branding colours

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Created at 12/29/2021 18:30

The palette consists of Light, Semi dark, Dark colors. Accent colors #f4bc2c and #8c9cfb. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #242B3C (darkest) to #F4BC2C (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #242B3C, #54411C, #8784C8, #8C9CFB, #9C5CAC, #F4BC2C

Palette Uidesign illustration app branding colours combines 6 color codes:

HEX: #f4bc2c, RGB: (244, 188, 44); HEX: #8c9cfb, RGB: (140, 156, 251); HEX: #54411c, RGB: (84, 65, 28)

HEX: #9c5cac, RGB: (156, 92, 172); HEX: #8784c8, RGB: (135, 132, 200); HEX: #242b3c, RGB: (36, 43, 60)

Simplified version of palette colors

Tint of Goldenrod, Tint of Cornflower Blue, Shade of Saddle Brown, Shade of Medium Orchid, Tint of Medium Purple, Tint of Midnight Blue

Color scheme was created by colorswall

Color codes in palette

Uidesign illustration app branding colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f4bc2c	#f4bc2c	RGB(244, 188, 44)	—	—
#8c9cfb	#8c9cfb	RGB(140, 156, 251)	—	—
#54411c	#54411c	RGB(84, 65, 28)	—	—
#9c5cac	#9c5cac	RGB(156, 92, 172)	—	—
#8784c8	#8784c8	RGB(135, 132, 200)	—	—
#242b3c	#242b3c	RGB(36, 43, 60)	—	—

6 color pairs have low contrast and need improvement which may impact readability.