Concept banner branding technology palette

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Created at 01/09/2022 14:16

The palette consists of Semi dark, Light colors. Accent colors #3acaf4 and #d4c4a4. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #3B4164 (darkest) to #D4C4A4 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #12702B, #3ACAF4, #3B4164, #9C4C94, #C218E6, #D4C4A4

Palette Concept banner branding technology palette combines 6 color codes:

HEX: #c218e6, RGB: (194, 24, 230); HEX: #3acaf4, RGB: (58, 202, 244); HEX: #12702b, RGB: (18, 112, 43)

HEX: #9c4c94, RGB: (156, 76, 148); HEX: #d4c4a4, RGB: (212, 196, 164); HEX: #3b4164, RGB: (59, 65, 100)

Simplified version of palette colors

Shade of Dark Orchid, Shade of Sky Blue, Tint of Dark Green, Tint of Medium Violet Red, Tint of Tan, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Concept banner branding technology palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#c218e6	#c218e6	RGB(194, 24, 230)	—	—
#3acaf4	#3acaf4	RGB(58, 202, 244)	—	—
#12702b	#12702b	RGB(18, 112, 43)	—	—
#9c4c94	#9c4c94	RGB(156, 76, 148)	—	—
#d4c4a4	#d4c4a4	RGB(212, 196, 164)	—	—
#3b4164	#3b4164	RGB(59, 65, 100)	—	—

6 color pairs have low contrast and need improvement which may impact readability.