Ecommerce clothing identity shop colours

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Created at 01/13/2022 07:56

The palette consists of Light, Dark colors. Accent colors #8c9602 and #8c9602 and #0c0c14. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #0C0C14 (darkest) to #F4FC7C (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma) — 83% of colors are vivid.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #0C0C14, #7C8C0C, #8C9602, #EBFB04, #F4FC7C

Palette Ecommerce clothing identity shop colours combines 6 color codes:

HEX: #ebfb04, RGB: (235, 251, 4); HEX: #f4fc7c, RGB: (244, 252, 124); HEX: #7c8c0c, RGB: (124, 140, 12)

HEX: #8c9602, RGB: (140, 150, 2); HEX: #8c9602, RGB: (140, 150, 2); HEX: #0c0c14, RGB: (12, 12, 20)

Simplified version of palette colors

Shade of Yellow, Tint of Khaki, Tint of Olive Drab, Tint of Olive, Tint of Olive, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Ecommerce clothing identity shop colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#ebfb04	#ebfb04	RGB(235, 251, 4)	—	—
#f4fc7c	#f4fc7c	RGB(244, 252, 124)	—	—
#7c8c0c	#7c8c0c	RGB(124, 140, 12)	—	—
#8c9602	#8c9602	RGB(140, 150, 2)	—	—
#8c9602	#8c9602	RGB(140, 150, 2)	—	—
#0c0c14	#0c0c14	RGB(12, 12, 20)	—	—

4 color pairs have low contrast and need improvement which may impact readability.