Vector design logo brand identity palette

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Created at 12/01/2019 19:44

The palette consists of Light, Semi dark colors. Accent colors #f3bb14 and #24a3b3. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #5C4552 (darkest) to #F5E181 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #24A3B3, #59A583, #5C4552, #AA96D2, #F3BB14, #F5E181

Palette Vector design logo brand identity palette combines 6 color codes:

HEX: #f3bb14, RGB: (243, 187, 20); HEX: #f5e181, RGB: (245, 225, 129); HEX: #24a3b3, RGB: (36, 163, 179)

HEX: #59a583, RGB: (89, 165, 131); HEX: #aa96d2, RGB: (170, 150, 210); HEX: #5c4552, RGB: (92, 69, 82)

Simplified version of palette colors

Tint of Goldenrod, Shade of Khaki, Shade of Cadet Blue, Tint of Medium Sea Green, Shade of Plum, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Vector design logo brand identity palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f3bb14	#f3bb14	RGB(243, 187, 20)	—	—
#f5e181	#f5e181	RGB(245, 225, 129)	—	—
#24a3b3	#24a3b3	RGB(36, 163, 179)	—	—
#59a583	#59a583	RGB(89, 165, 131)	—	—
#aa96d2	#aa96d2	RGB(170, 150, 210)	—	—
#5c4552	#5c4552	RGB(92, 69, 82)	—	—

8 color pairs have low contrast and need improvement which may impact readability.