Website design redesign case study rebrand colors

0.24k

Created at 12/01/2019 19:55

The palette consists of Light, Semi dark colors. Accent colors #ec749c and #188c6c. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #3B302E (darkest) to #CDBDB0 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #188C6C, #32BB8B, #3B302E, #AF7F6C, #CDBDB0, #EC749C

Palette Website design redesign case study rebrand colors combines 6 color codes:

HEX: #32bb8b, RGB: (50, 187, 139); HEX: #ec749c, RGB: (236, 116, 156); HEX: #188c6c, RGB: (24, 140, 108)

HEX: #af7f6c, RGB: (175, 127, 108); HEX: #cdbdb0, RGB: (205, 189, 176); HEX: #3b302e, RGB: (59, 48, 46)

Simplified version of palette colors

Tint of Medium Sea Green, Tint of Pale Violet Red, Shade of Sea Green, Shade of Rosy Brown, Tint of Silver, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Website design redesign case study rebrand colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#32bb8b	#32bb8b	RGB(50, 187, 139)	—	—
#ec749c	#ec749c	RGB(236, 116, 156)	—	—
#188c6c	#188c6c	RGB(24, 140, 108)	—	—
#af7f6c	#af7f6c	RGB(175, 127, 108)	—	—
#cdbdb0	#cdbdb0	RGB(205, 189, 176)	—	—
#3b302e	#3b302e	RGB(59, 48, 46)	—	—

9 color pairs have low contrast and need improvement which may impact readability.