Created at 12/01/2019 19:55

Website design redesign case study rebrand colors

The palette consists of Light colors. Accent colors #ec749c and #188c6c. Palette has Cool, Warm, Neutral colors temperature.

By lightness, this palette runs from #3B302E (darkest) to #CDBDB0 (lightest). The lightness range is moderate.

Saturation is mixed — some muted swatches and some vivid accents.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Overall temperature among swatches leans warm.

HEX codes (sorted): #188C6C, #32BB8B, #3B302E, #AF7F6C, #CDBDB0, #EC749C

Palette Website design redesign case study rebrand colors has combination of 6 codes colors:

HEX: #32bb8b, RGB: (50, 187, 139); HEX: #ec749c, RGB: (236, 116, 156); HEX: #188c6c, RGB: (24, 140, 108)

HEX: #af7f6c, RGB: (175, 127, 108); HEX: #cdbdb0, RGB: (205, 189, 176); HEX: #3b302e, RGB: (59, 48, 46)

Simplified version of palette colors

Shade of mediumseagreen, Shade of palevioletred, Tint of seashell, Tint of rosybrown, Shade of Silver, Shade of Black

Color scheme was created by colorswall

More palettes with:

Colors codes in palette

Website design redesign case study rebrand colors color codes HEX, RGB information in table

9 color pairs have low contrast and need improvement which may impact readability.