Logo graphic design branding

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Created at 01/17/2022 16:54

The palette consists of Light, Dark, Semi dark colors. Accent colors #64aaef and #94c4f4. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #040C14 (darkest) to #94C4F4 (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 16°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #040C14, #424C66, #64AAEF, #72849F, #94C4F4, #95B1C8

Palette Logo graphic design branding combines 6 color codes:

HEX: #64aaef, RGB: (100, 170, 239); HEX: #94c4f4, RGB: (148, 196, 244); HEX: #040c14, RGB: (4, 12, 20)

HEX: #72849f, RGB: (114, 132, 159); HEX: #95b1c8, RGB: (149, 177, 200); HEX: #424c66, RGB: (66, 76, 102)

Simplified version of palette colors

Tint of Cornflower Blue, Shade of Light Sky Blue, Tint of Black, Shade of Light Slate Gray, Shade of Light Steel Blue, Tint of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Logo graphic design branding color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#64aaef	#64aaef	RGB(100, 170, 239)	—	—
#94c4f4	#94c4f4	RGB(148, 196, 244)	—	—
#040c14	#040c14	RGB(4, 12, 20)	—	—
#72849f	#72849f	RGB(114, 132, 159)	—	—
#95b1c8	#95b1c8	RGB(149, 177, 200)	—	—
#424c66	#424c66	RGB(66, 76, 102)	—	—

5 color pairs have low contrast and need improvement which may impact readability.