Created at 01/17/2022 20:01

Logo design branding banking case study

The palette consists of Light colors. Accent colors #ec741c and #6a8aa5. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #5C3145 (darkest) to #CAB7B0 (lightest). The lightness range is moderate.

Saturation is mixed — some muted swatches and some vivid accents.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Overall temperature among swatches leans warm.

HEX codes (sorted): #5C3145, #6A8AA5, #8B1A2D, #CAB7B0, #EC547C, #EC741C

Palette Logo design branding banking case study has combination of 6 codes colors:

HEX: #ec741c, RGB: (236, 116, 28); HEX: #ec547c, RGB: (236, 84, 124); HEX: #8b1a2d, RGB: (139, 26, 45)

HEX: #6a8aa5, RGB: (106, 138, 165); HEX: #cab7b0, RGB: (202, 183, 176); HEX: #5c3145, RGB: (92, 49, 69)

Simplified version of palette colors

Shade of chocolate, Tint of palevioletred, Tint of brown, Tint of lightslategrey, Tint of Silver, Shade of Purple

Color scheme was created by colorswall

More palettes with:

Colors codes in palette

Logo design branding banking case study color codes HEX, RGB information in table

7 color pairs have low contrast and need improvement which may impact readability.